Corporate Workshop on Digital Marketing
Elevating AppTech’s Strategy
As a rapidly growing SAP Solutions firm, AppTech faced a common dilemma: scaling its digital marketing to match its business growth. Previous attempts to collaborate with agencies for paid advertising yielded unsatisfactory results, underscoring the need for a more tailored approach.
Our Solution: Crafting a Customized Digital Marketing Strategy for AppTech.
Our response was to design a bespoke advertising strategy aligned with AppTech’s unique business needs and services, incorporating industry best practices. Recognizing AppTech’s preference to manage marketing internally following past outsourcing setbacks, our corporate workshop was structured to empower their in-house Admin team with essential digital marketing skills and strategies.
Day 1: Comprehensive Audit, SEO, and Inbound Marketing Insights
The workshop began with an audit revealing significant SEO and security concerns on AppTech’s website. Key discussions focused on enhancing these areas, adopting best practices in SEO for website content, and strategizing Bottom Funnel Keywords for organic ranking and paid advertising. Practical demonstrations were conducted on making basic website adjustments using WordPress and implementing SEO effectively.
Day 2: Hands-On Experience with Google Ads Campaigns and Strategy Development
The second day delved into the creation of Google Ads campaigns, covering aspects from setting up campaigns to optimizing ads for high ad rank scores. The nuances of Prospecting vs. Retargeting campaigns were explored, coupled with recommendations to improve website Conversion Rate Optimization (CRO).
Transforming Knowledge into Strategy: A Hands-On Approach
Our workshop’s distinctive feature was its interactive format, fostering an environment conducive to learning and exploration. By demystifying complex digital marketing concepts, we ensured that AppTech’s team not only gained theoretical knowledge but also practical skills in applying these strategies effectively.
As we wrapped up the workshop, the excitement was palpable. For AppTech-Experts, it wasn’t just about gaining new knowledge; it was about applying these newfound skills to elevate their digital marketing strategies. This is what we aim for at Prodigitality – empowering companies to harness the full potential of digital marketing.
The Outcome: Empowered Digital Marketing for AppTech
We’re excited about the prospect of conducting more workshops like this one. Every business has unique digital challenges, and our goal is to help you tackle them head-on. Whether it’s understanding SEO, creating compelling ads, or analyzing digital performance, our workshops are tailored to equip you with the necessary tools and insights.
