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Understanding Primary vs. Secondary Conversions in Google Ads: An Enhanced Guide on Conversion Tracking & Reporting

Quick Links The key is to start by identifying all user interactions (events) on your website. Then, from these events, select those that are most critical to your business goals to be treated as ‘Conversions.’ In essence, conversions are those actions that you wish to monitor closely in Google Ads for optimizing your ad campaigns.…

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Digital Marketing Enhancement for a Restaurant

Our Approach We executed a comprehensive two-phase marketing strategy to enhance Tradicion Siargao’s online presence, focusing on branding, content creation, and customer engagement. Phase 1: Branding & Customer Review Strategy Branding Guide: Developed a cohesive visual identity and a set of branding standards to use across all channels. Review Management: Implemented a strategy to encourage…

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