Quick Links The key is to start by identifying all user interactions (events) on your website. Then, from these events, select those that are most critical to your business goals to be treated as ‘Conversions.’ In essence, conversions are those actions that you wish to monitor closely in Google Ads for optimizing your ad campaigns.…
Read article03/22/2024 Ultimate Guide to GA4 Event Tracking Mastering GTM Integration for Enhanced Analytics 03/26/2024 Ultimate Guide to GA4 Event Tracking Mastering GTM Integration for Enhanced Analytics Table of Contents Quick Links You have a business and you have a website. At this point, you have probably started running paid advertising to drive traffic to your…
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We focus on creating an informative in-depth marketing guide that highlights their expertise in ocular surgery, leveraging various digital channels to reach a broad audience.
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Problems Outdated Design and User Interface Lack of Mobile Responsiveness Ineffective Information Architecture Limited Call-to-Action (CTA) Elements Objectives To update their website with a simple and compact architecture while providing essential CTA elements to enhance the user’s experience Strategy and Approuch Improving website layout and user interface. Adding new pages. Adding significant CTA elements. Enabling…
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