Problems
- Inadequate Audience Understanding:Â
The client has a limited insight into the preferences, behaviors, and interests of college students has resulted in our ads failing to resonate effectively. - Â Ineffective Ad Creatives:
The client’s ad creatives suffer from poor design, lacking the necessary visual appeal, persuasive content, and engagement factors required to captivate our target audience. - Generation of Spam Leads:
The client’s Facebook ad campaigns have been plagued by the generation of numerous spam leads, which, unfortunately, do not translate into genuine inquiries or meaningful applications.
Strategy and approach
We conducted market research to better understand college students, refined targeting, and overhauled ad creatives for improved engagement. Additionally, we created a comprehensive digital brochure for interested applicants, showcasing courses offered, tuition fees, semestral starts, student’s life inside the college and more. We also enhanced lead forms landing pages in the website to reduce spam and boost inquiry/application quality, resulting in more effective Facebook ad campaigns.
Tools & methods used
- Meta Business Suite
- Audience Manager
- WordPress
- Semrush
- Ahrefs
Problems
- Outdated Design and User Interface
- Lack of Mobile Responsiveness
- Ineffective Information Architecture
- Limited Call-to-Action (CTA) Elements
Strategy and approach
- Meta Business Suite
- Audience Manager
- WordPress
- Semrush
- Ahrefs
