Marketing Strategy Guide to Gain Leads for a Digital Agency

We focus on creating an informative in-depth marketing guide that highlights their expertise in ocular surgery, leveraging various digital channels to reach a broad audience.

Problems

  • Inefficient Content and Distribution Channels
  • Weak Online Reputation
  • Limited Social Media Engagement
  • Lack of Aligned Marketing Strategies

Objectives

  • To optimize all content and marketing distribution channels
  • To establish the brand’s online reputation.
  • To gain traffic and interaction across social media channels.
  • To develop concrete and aligned strategies using paid and organic marketing tools.

Strategy and approuch

Our goal is to provide a comprehensive strategic marketing plan for their content across all distribution channels to maximize reach and engagement. 

Problems

  • Suboptimal Website Conversion Rates
  • Limited Brand Awareness
  • Inefficient Digital Marketing Campaigns
  • Lack of Clear Branding and Messaging Guidelines

Objectives

  • To Optimize/redesign website to maximize conversions.
  • To develop campaigns to promote brand awareness.
  • To streamline campaigns across all digital marketing platforms: Website, Socia Media, PPC, etc.
  • To develop effective branding and messaging guidelines in digital marketing activities.

Strategy and approach

We established an effective branding and messaging guidelines to maintain consistency in all digital marketing activities. This holistic strategy, grounded in data-driven insights and a user-centric design philosophy, led to a significant uplift in engagement, conversion rates, and overall brand visibility for 1SmartMedia,

Highlights

Audit and Analyzed the Current Website Traffic​

The analysis served as a cornerstone for 1SmartMedia’s digital strategy revamp. It led to targeted improvements in their website, resulting in increased traffic, improved user engagement, and higher conversion rates. Our collaborative approach ensured that our insights aligned with their business objectives, fostering a data-driven culture within their team.

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Identified Marketing Channels to be Utilized & Determined Budget

We determined a well-defined budget allocation for each ads channel, ensuring optimal resource utilization and maximum ROI.

Identified the Readiness Levels of all Marketing Channels​

To fulfill the initial website traffic objective, we conducted a comprehensive analysis of SleepSee’s current website SEO and strategically identified and integrated optimized keywords. This strategic approach is designed to attract and direct users from prominent search engines, such as Google and Bing, to SleepSee’s web pages, thereby increasing website traffic.

Audit and Analyzed the Current Website Traffic

The analysis served as a cornerstone for 1SmartMedia’s digital strategy revamp. It led to targeted improvements in their website, resulting in increased traffic, improved user engagement, and higher conversion rates. Our collaborative approach ensured that our insights aligned with their business objectives, fostering a data-driven culture within their team.

Identified Marketing Channels to be Utilized & Determined Budget

We determined a well-defined budget allocation for each ads channel, ensuring optimal resource utilization and maximum ROI.

Identified the Readiness Levels of all Marketing Channels

We identified the readiness levels of all marketing channels for 1Smart Media, providing valuable insights that informed their marketing strategies, enabling them to make data-driven decisions for optimal channel utilization.

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