Comparative Analysis for a Medical Job Board Agency

To strengthen Locum Tenens’ digital recruitment performance, we conducted a comparative marketing analysis focused on keyword research, ad extensions, ad copy, landing page improvements, and targeted Facebook Ads strategies—helping them attract higher-quality medical candidates and improve their online visibility.

Project Details

Industry

Medical Staffing & Healthcare Recruitment

Client

Locum Tenens (Medical Job Board Agency)

Duration

Strategic audit and multi-channel recommendations

Services

Competitive Analysis
Digital Marketing
Facebook Ads Optimization
Landing Page Optimization
PPC Strategy
SEO & Keyword Research

Company Overview

Locum Tenens is a forward-thinking technology partner specializing in AI-powered data analysis and real-time insights, supporting businesses in understanding feedback patterns and market behavior. Despite their innovative capabilities, their digital recruitment efforts faced several bottlenecks that limited the effectiveness of their job board campaigns and visibility across competitive channels.

Challenges

Inadequate keyword research limiting campaign relevance and search visibility

Lack of strategic ad extensions and expanded text ads in PPC campaigns

Ineffective ad copy that failed to attract qualified medical professionals

Inefficient Facebook Ads campaigns lacking clear targeting and competitive positioning

What They Needed

A comprehensive comparative analysis that strengthened their PPC, landing pages, SEO keywords, and Facebook Ads performance—ultimately improving candidate quality and boosting engagement across medical staffing audiences.

Our Approach

Our comparative analysis focused on improving Locum Tenens’ recruitment marketing systems through data-driven insights and channel refinement.

Comprehensive Keyword Research

We conducted in-depth keyword analysis to identify high-value search terms and top-performing keyword groups within the medical staffing niche. This provided Locum Tenens with clearer targeting, improved ad relevance, and stronger competitive visibility.

Strategic Ad Extensions and Expanded Text Ads

We evaluated their existing Google Ads structure and recommended optimized ad extensions and expanded text formats to improve visibility, click-through rates, and overall ad strength.

Compelling Ad Copywriting

We rewrote and refined ad messaging to better appeal to medical professionals, emphasizing clarity, value, and trust. This helped improve engagement and strengthened the agency’s online brand presence.

Optimized Landing Page Strategies

We provided actionable recommendations for improving landing page performance, including keyword alignment, clear CTAs, improved color contrast, award badges, and trust elements—resulting in better user flow and higher conversions.

Effective Facebook Ads Campaigns

Our comparative audit helped pinpoint gaps in targeting, creatives, and audience segmentation. We proposed refined Facebook Ads strategies, including competitor comparisons, localization options, and messaging improvements to boost candidate engagement.

Team Size

1 strategist + 1 PPC specialist + 1 SEO researcher

Systems Delivered

Keyword Research Report, PPC Strategy Enhancements, Ad Copy Framework, Landing Page Optimization Plan, Facebook Ads Recommendations

Tech Stack

Google Ads, Meta Ads Manager, Semrush, Ahrefs, Google Analytics

Results

The comparative analysis significantly improved Locum Tenens’ ability to attract qualified medical professionals through better keyword targeting, more persuasive ads, and stronger landing pages. Enhanced PPC structure and optimized Facebook campaigns increased engagement and visibility, while clearer messaging helped elevate trust and interest among medical candidates. Overall, Locum Tenens gained a more competitive and effective digital recruitment strategy aligned with their market goals.