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Please take time to answer to following to give us detailed overview of what you need.
Google Ads Account Audit Survey Form
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Contact Details
First Name
*
Last Name
*
Phone Number
Work Email Address
*
Google Ads Account Details
Enter Google Ads Account ID:
Checkbox
Option 1
Option 2
How long have you been running Google Ads campaigns?
Less than 3 months
3-6 months
6-12 months
Over 1 year
Estimated Monthly Google Ads Budget:
Campaign Objectives and Performance
What are the primary goals of your Google Ads campaigns? (Select all that apply)
Increase website traffic
Generate leads
Increase sales
Brand awareness
Other (please specify):
Other (please specify):
What key performance indicators (KPIs) do you use to measure campaign success? (Select all that apply)
Click-through rate (CTR)
Conversion rate
Cost per acquisition (CPA)
Return on ad spend (ROAS)
Other (please specify):
Other (please specify):
How satisfied are you with your current Google Ads performance?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very Dissatisfied
Campaign Structure and Management
How many active campaigns do you currently have?
Lead Generation
Sales/Conversions
Brand Awareness
Website Traffic
App Installs
Other (please specify):
Other (please specify):
Do you use any automation tools for managing your Google Ads campaigns? (e.g., automated rules, scripts, third-party tools)
Yes (please specify):
No
Yes (please specify):
Who manages your Google Ads campaigns?
In-house team
External agency
Freelancer
Self-managed
Friend
Ad Performance and Metrics
What key performance indicators (KPIs) do you currently track in Google Ads?
Click-Through Rate (CTR)
Conversion Rate
Cost Per Click (CPC)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
What are your main goals for improving these KPIs?
Increase CTR
Boost Conversion Rate
Lower CPC
Reduce CPA
Improve ROAS
How often do you review and optimize your Google Ads campaigns?
Weekly
Bi-Weekly
Monthly
Quarterly
Budget and Spend
What is your monthly budget for Google Ads?
Are you satisfied with your current budget allocation and spend?
Yes
No
Ad copy and Creatives
What types of ad creatives do you use?
Text Ads
Image Ads
Video Ads
Responsive Ads
Other (please specify):
Other (please specify):
How often do you update your ad copy and creatives?
Weekly
Monthly
Quarterly
Annually
Other
Competitor Analysis
What aspects of your competitors' Google Ads strategies do you admire or want to understand better?
Ad Copy
Keywords
Bid Strategies
Ad Extensions
Landing Pages
Other
Are there any competitor ads you particularly admire or want to model your ads after?
Yes (Please specify)
No
Yes (Please specify)
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